About Hijo

HIJO is a globally-competitive group of companies with core values in
Entrepreneurship & Stewardship, Collaborative Leadership, and Creativity & Innovation.

Who We are

A pioneer and pillar of the Philippine banana industry, Hijo Resources Corporation (HRC), based in Madaum, Tagum City, Davao del Norte was established in 1959.

The Company, founded by the late Jose “Boy” Tuason Jr., has expanded its realm from being a banana magnate into a successful agro-industrial, commercial, and tourism corporation.

In 1998, HRC turned over its 1,324 hectare banana plantation to the Government’s Comprehensive Agrarian Reform under the Voluntary Offer to Sell Program.

In 2007, the Tuason Group bought out the shares of the Ayala Group. In the same year, the Securities and Exchange Commission approved the merger of Hijo Resources Corporation, Twin Rivers Economic and Development Co., Inc, and Apo Estates Corporation.

Hijo Resources Corporation focuses on strengthening, developing, and modernizing its existing core businesses in Agriculture, Property Development, Leisure and Tourism, Foods, and Port Operations.

Today, Hijo takes a quantum leap in advocating inclusive growth and sustainable transformation in the lives of its people and the communities surrounding it.

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A pioneer and pillar of the Philippine banana industry, Hijo Resources Corporation (HRC), based in Madaum, Tagum City, Davao del Norte was established in 1959.

The Company, founded by the late Jose “Boy” Tuason Jr. has expanded its realm, from being a banana magnate into a successful agro-industrial, commercial and tourism corporation.

In 1998, HRC turned over its 1,324 hectare banana plantation to the Government’s Comprehensive Agrarian Reform under the Voluntary Offer to Sell Program.

In 2007, the Tuason Group bought out the shares of the Ayala Group. In the same year, SEC approved the merger of Hijo Resources Corporation, Twin Rivers Economic and Development Co., Inc, and Apo Estates Corporation.

Hijo Resources Corporation focuses on strengthening, developing, and modernizing its existing core businesses in Agriculture, Property Development, Leisure and Tourism, Foods, and Port Operations.

Today, Hijo takes quantum leap in advocating inclusive growth and sustainable transformation in the lives of its people, and communities surrounding it.

Our MISSION and VISION

Guided by the FELICE Principle, an acronym for Food, Education, Leisure, Identity, Clothing, and Equity, Hijo works to be the premier, dynamic, and financially successful conglomerate in Mindanao through its,

The Hijo Vision

“Hijo nurtures nature today to benefit the generations of tomorrow” signifies the rise of the unified action towards the institutionalization of environmental sustainable principles and practices into HRC’s operations, products, and services. It provides focus to its operational and developmental functions. It defines the company’s role in proper management of Hijo’s abundant natural assets whose preservation and protection is integral to the security of its corporate future.

Nurturing nature also encompasses the preservation of the cultural legacy upon which the Hijo community is rooted. This heritage is one of the unique values offered by the company’s leisure and tourism segments. Its preservation is central to the success of these sectors.

Hijo’s vision supports the company’s belief in bringing maximum benefits to all stakeholders, as well as to strengthen its social and economic pursuit that positively influences the lives of its employees and actively contributes to community development and nation building.

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Guided by the FELICE Principle, an acronym for Food, Education, Leisure, Identity, Clothing and Equity, Hijo works to be the premier, dynamic, and financially successful conglomerate in Mindanao through its,

Vision

Hijo nurtures nature today to benefit the generations of tomorrow.

Mission

To build enterprises in Agribusiness, Property Development, Leisure and Tourism, Port Logistics, Renewable Energy in line with the FELICE principle.

The Hijo Vision

“Hijo nurtures nature today, to benefit the generations of tomorrow” signifies the rise of the unified action towards the institutionalization of the environmental sustainable principles and practices into HRC’s operations, products and services. It provides focus to its operational and developmental functions. It defines the Company’s role in proper management of Hijo’s abundant natural assets whose preservation and protection is integral to the security of its corporate future.

Nurturing nature also encompasses the preservation of the cultural legacy upon which the Hijo community is rooted. This heritage is one of the unique values offered by the company’s new leisure and tourism segments. Its preservation is central to the success of these sectors.

Hijo’s vision supports the Company’s belief in bringing maximum benefits of all stakeholders; also, strengthens its social and economic pursuit that positively influences the lives of its employees and actively contributes to community development and nation building.

Our Logo

Reminiscent of a shark’s gills, the HRC logo symbolizes the rich marine life of Davao. It also pertains to the local shark that was once abundant in the Davao Gulf lining Hijo Estate. In the local dialect, Hijo means “shark.”

The Logo also represents three summits symbolizing the group’s progressive movement and its unending pursuit for excellence.

Signifying HRC’s plans to develop Hijo Part Town, it also is a representation of two (2) things: a boat’s bow as it speeds forward and the corner silhouette of a building. 

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